We hope you have noticed our newly designed home page – and we hope you like it! Here at Brightsale, customer experience and aesthetics are important to us, and we are quite pleased with our bright and clean new design – especially as it contrasts so sharply with the dire and dour mood of most of the estate agency profession!
Given that we are now on version 3.0 of BrightSale online estate agents, we thought this would be an ideal time to take a trip down memory lane and look at BrightSale’s evolution over the past 2 and a half years.
BrightSale 1.0 (December 2005) - The seminal first album
When we first created BrightSale, we really wanted to make sure we stood out against the typical, subdued and sometimes intimidating high street estate agent websites and the often unprofessional “sell it yourself” property websites. We needed a genuine brand impact and an experience that would set us apart from everyone else in the market. This lead to the very bright and friendly BrightSale 1.0.
The first version of BrightSale will always have a place in our hearts, it ensured we launched with a bang and made sure everybody knew who we are. BrightSale 1.0 can even claim some property industry premiers, most notably:
- Live Google Maps with satellite images of every property
- Interactive, direct and open messaging between vendors and buyers
- A completely new property listing “author tool”.
We look back on the original BrightSale and smile, it was friendly, open, honest and truly reflected our ethical reasons for entering this marketplace in the first place. BrightSale 1.0 still remains as the benchmark for all online property sales websites, a notion which is reinforced when we look at our competitors websites! As they say, imitation is the greatest form of flattery!
BrightSale 2.0 (January 2007) - The difficult 2nd record
Thanks to a full years worth of experience in the online property market, we had gained a true understanding of what people wanted from an online estate agent. We listened to a huge amount of feedback from customers and a decision was made to tone down the somewhat brash and colourful appearance of the early BrightSale to give a more traditional and “business like” look to the site.
With BrightSale 2.0, once again, we were in front of the pack introducing more property “world firsts” such as:
- The ability to publicise a property through Facebook
- Perfect search engine optimisation of every property
- Live driving directions to a chosen property
- A viewings calendar that gave you real time feedback on all viewings for any given property
- A huge amount of administration features for our trained agents
We believe that BrightSale 2.0 cemented us as the most innovative and fastest growing online estate agent in the UK.
BrightSale 3.0 (August 2008) - The definitive third album
The latest version of BrightSale is something of a statement to us. It is the perfect blend of both of our previous site versions, clean, bright and friendly, yet professional and feature rich.
As is expected from with BrightSale, the changes are not just superficial. BrightSale 3.0 introduces a whole range of features that allow us to move onto another level in terms of customer service. Our experienced agents now have instant access to every detail they might possibly need to ensure a quick and smooth property transaction for every one of our customers. We have even created our own “artificial intelligence” system which will gives our agents the ability to pull up all suitable “live” buyers to any given property. It’s even bright enough to work out which buyers are best suited and in the best position to purchase any given property and alert our agents without any interaction! Internally, we’ve nicknamed it HAL 9000, it’s that clever!
Of course, we have been listening to our customers and over the next couple of weeks we will be introducing several unique features which combat the major issues that people have with estate agents, such as lack of communication and poor feedback. We don’t want to give too much away at this stage - but suffice to say that as far as we are aware nobody else in the industry (be they traditional or online) offers the level of information and control over a residential property sale that the new BrightSale tools will do.
Rest assured, here at BrightSale we are continually thinking of ways to make property transactions smoother and more open. We believe we are the true pioneers of modern estate agency and we aim to stay ahead of the pack for many years to come! Watch this space!
Brightsale
